Look at it! Look at it! LOOK AT IT!

It's just the game crap product, just boxed versus unboxed. As if leaving it boxed boosts its value.
 
Oh wait, I thought they were slightly different since the unboxed one didn't look like he had any sclera, but I think they're just glowing red instead.

that makes it worse
 
Okay I totally get why he'd be in a dress, wearing lipstick, next to a...bed...but what's with the Hello Kitty motif?