What if it was revealed that Mario was wearing a wig under his cap and he's actually bald ... only to reveal he's wearing a bald cap and he has a mullet
I got a cool idea: One of the big companies makes a virtual con which you can visit on their consoles while it's going on and you can play demos in the con, buy stuff from the console's shop, talk to friends and view the big trailers with in game effects to make it feel larger than life