That's what Kirby does to you. Play a bit of it, and it will hypnotize you into playing more. When you finish the game, it will control your mind and force you to go buy another one. Then you won't ever be able to stop playing it until you've reached the end, and the cycle repeats. And every second you spend not playing it is like a year of relentless torture. You're stuck in the void forever, with no hope of escape. You will spend the rest of your sorry days with Kirby, and you won't ever be able to leave.