The game that made Luigi Luigi

Well, now we get into the subject of canon and the order of games, because in Bowser's Inside Story, he seems to go back into being a, for lack of a better word, wimp. Anything on that?
 
It's ironic that Luigi became a coward in terms of personality in the later Mario games considering the fact that Luigi was also portrayed as a coward as early as the 1983 commercial for the game Mario Bros.: :P

 
Lou Albano made Mario Mario (not you, Martinet!)
 
The first to give Mario a voice was Peter Cullen (Optimus Prime, Eeyore) on the Saturday Supercade, but Lou Albano was the first I saw.
 
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