Escalator

[Snifit on Stilts]

This is simply the opposite of Slippery Slope.
One very bad thing happens, and then it starts getting better and better over 15 posts.
I'll start.

You get eaten by a whale.

 

[Dr. Javelin]

alternatively, the coke zero "and?" commercials

 

[Snifit on Stilts]

I guess.