Don't know if "desperation" is the right word here. They're a very successful mega corporation with loads of resources and can coast along on their brand name only.
"Apathy" is likely more on the money in this case. They don't give a crap, and they can afford to. They'll keep swallowing up all of your favorite franchises until you have no choice but to support them.
Actually, it would be funny if there were a live action A Goofy Movie, even though I doubt that will ever happen.
Thank you for reading.